Smart Squarespace Website Design
& Branding Strategies.
For Authentic Service Providers & Growing Brands.
Crafted for Connection.
Built for Conversion.
Is Your Website Helping You Grow, or Holding You Back?
Are you frustrated with a dated website, that’s lacking in functionality and not converting? Chances are you’re missing out on opportunities you deserve.
You’re not alone - it’s not uncommon for business owners to experience this. It’s not a reflection of the value of your offering.
You deserve a site that works as hard as you do - showcasing your expertise and helping you stand out.
Do You Need a Strategic Website & Branding that Converts?
I specialise in creating cost-effective websites and brand strategies that look great & convert. With a strong understanding of web design best practices, I help you navigate the digital landscape and make confident choices that suit your business and budget.
I understand the challenges of standing out in a competitive market. As a seasoned digital marketer, I’ve helped many clients bring their vision to life and I know how to craft solutions that match your unique business needs.
Wake up to dream client inquires and steady sales.
Less hustle and no more guessing.
If you’re looking for strategic web design and branding, that turns your site into your strongest sales asset, book a call today.
Hi. I’m Emily, the Founder of Blue Fern
I’m passionate about business owners feeling in control of their marketing goals and helping them identify actionable steps that fall within a realistic budget.
I blend creative, sleek and contemporary web design, with sharp copy and marketing-focused functionality. I ensure everything authentically aligns with your branding for a cohesive result.
#Myth
Effective marketing strategies need to be complex.
#Fact
Customers are drawn to clarity and avoid confusion.
Even the smallest adjustments to your website or marketing can make a noticeable difference. I will ask the right questions to help us idenitfy the best steps forward. Contact me for an informal chat.
Recent Work
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This client required a full branding and website package, to elevate their new business. Initially we worked on designing the branding brief - identifying visual branding elements and also non-visual branding elements.
This gave us the foundations to work on the site design and ensure it delivered the right UX for her clients.
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This client was using Social Media as their main marketing channel, but decided the time was right to compliment this with a fun and vibrant website. They wanted easy site navigation showcasing events, hire options and the cafe.
We spent a lot of focus on images to elevate the site, and getting the right vibe for their branding.
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This client required a new website to replace her existing site. Additionally she wanted to refresh her branding to giver her business a modern presence.
We discussed her business processes in depth, ensuring the site was strategically designed and easy for her clients to take the next step as this was important.
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”
You’re in the right place if…
You feel like you’re wasting time & money on marketing efforts that don’t work.
You’re going round in circles with the same strategy, but not moving forward
You’re unsure of what you should prioritise & what you can afford.
You’ve got great products or services, but not feeling the reward you deserve.
Recent Blog Posts
Why Every Small Business Needs a Professional, Optimised Website in 2024
Why Copywriting is Key & How it Can Grow Your Small Business in 2024
Why Branding is Essential For your Small Business in 2024
Working with Blue Fern is simple.
The first step is to schedule a 'no obligation' discovery call or zoom meeting. From there you will receive a proposal of work outlining the project in detail & confirming costs, payment terms & project timelines.
Marketing MOT
FOR SMALL BRANDS WHO WANT TO LEVEL UP THEIR MARKETING IN-HOUSE
Marketing can feel overwhelming for brands and business owners, even when they have a good product or service.
This scenario is amplified when budgets are tight. The goal of our Marketing MOT is to help you maximise what you’re already doing, or show you smart ways to improvise, without breaking the bank.
No fluff, no jargon - just simple, effective strategies you can start using right away.
